A dozen years of digital, brand, and marketing projects. Edmonton born and built.
We are a design agency in Edmonton that helps business redefine the way they connect with their customers. Our services range from creative direction, design & development, to marketing and communications. The aim is simple: deliver original ideas, push the boundaries of technology, and contribute work that matters.
From the original concept to the finished product, we work with clients large and small to reinforce their core brand value and define their distinct voice in the market. Our aim is to help businesses see design as a competitive advantage; helping brands move beyond conventional marketing activities to deliver messages and ideas that elevate the customer experience.
Founded in 2006, Overhaul has built a client list that includes Beljan Development, Naked & Famous Denim, HAVEN, CBC, City of Edmonton, Government of Alberta, Epic Investment Services and more.
Selected Clients
Our Values
Good design.
Our community and the ability to give back.
Collaborative attitude.
Embracing change.
Curiosity.
Culture.
Enterprise.
Meet the Team
Hired guns don't have all the tools. Big shops move too slow. We meet you in the middle.
We’re Agile. We’re smaller, but experience tells us that’s a good thing. Our team has decades of experience across multiple discliplines.
Mathew Janzen
Principal
Roman Hermens
Developer
Peter Elima
Designer
Jeff Gordon
Developer
Erik Halabi
Frontend Developer
Matt Gaudet
Project Manager
Areas of Expertise
Lifestyle, fashion, and beauty.
We’ve got extensive experience with DTC and traditional retail for lifestyle, fashion and beauty products. Even some that made the switch along the way.
- Haven
![Haven Menswear Canada]()
- Helm
![Helm Menswear]()
- Goldsquare
![goldsquare vision]()
- Fancii
![fancii website]()
- Healthy Bedroom
![healthy bedrooom website]()
- Orijen
![Orijen image]()
- SOHO Hair
![soho hair salon]()
- Publish Brand
![Publish brand website]()
- Naked and Famous
![naked and famous demin]()
Food, drink, and hospitality.
Often working alongside interior designers, architects, and owners, we help shape place and create a unique experience through various forms of design.
- Uptop
![Uptop branding]()
- Farrow
![farrow sandwiches]()
- Three Boars
![three boars eatery]()
- HighDough
![Highdough pizza]()
- Press’d
![pressd sandwiches]()
- North 53
![north 53 cocktail place]()
- Wishbone
![wishbone restaurent]()
- Baiju
![Baiju restaurent]()
- Malt and Mortar
![malt and mortar pub]()
Commercial real estate (CRE), property and asset management.
Creating desire, adding value, placemaking for meaningful relationships with the built environment.
- Canada ICI
![canada ici]()
- Epic Investment Services
![epic investments corporation]()
- HSBC Place
![hsbc place edmonton]()
- Currents of Windermere
![currents of wondermere]()
- Beljan
![beljan developments company]()
- Hyphen Group
![hyphen development group]()
- 103 Street Center
![103 street center]()
- North District
![north district edmonton]()
- DOSC
![dosc pub and club]()
Arts, culture, and media.
As creatives we feel it’s important to support the arts and culture. Helping artists, storytellers tell their story and express themselves in a new way.
- Theater Network
![theater network edmonton]()
- Georgie Magazine
![georgie magazine]()
- Human Odyssey
![the human odyssey]()
- Handful of Films
![handful of films]()
Politics, advertising and PR
Wether its a site for a national campaign about STD’s, forests in Alberta or our beloved Edmonton’s annual budget. We’ve worked in politics, arms length government orgnaizations.
- Love AB Forests VR Tour
![love alberta forests virtual reality tour]()
- YEG City Budget
![the edmonton city budget]()
- Report to the City
![a report for hte city of edmonton]()
- Invest Alberta Corporation
![invest alberta corporation]()
- Alberta Forest Products Association
![albert forestry products association]()
- City of Leduc
![the city of leduc]()
Professional, healthcare and medical
Old school professions are rapidly evolving in practice. We’re well equipt to help navigate though that transition into today’s modern world. Be it technically, strategically or visually.
- Cure MD
![cure md]()
- SMP
![swainson mikki plesket law offices]()
- Mettra Pharmacy
![mettra pharmacy edmonton]()
- Pure Aligners
![pure aligners]()
- Hello Dental
![hello dental office]()
Services
Every business decision is a brand opportunity.
Branding doesn't stop with a visual identity or advertising campaign. Every aspect of your company is an opportunity to make your business better for your customers. With that in mind, we've built a team that lets us contribute wherever we can make the biggest impact.
Our Core Abilities:
- Naming
- Strategy
- Concept Development
- Visual Identity
- Creative & Art Direction
- Packaging
- Content
- Advertising
- Environment
- Signage
- Digital
- eCommerce
- Photography
- Motion
- Video
- Writing
Have a specific need?Ask us if we’re a good fit.
Our Approach
The work varies. The process stays the same.
Overhaul is a studio formed to do one thing: help companies transform the way they connect with people. In other words, we build brands that make your business better. Theres no tricks or gimmicks to what we do. Each project we take on is different, but our process remains the same. We simply work with good people, pay attention to details, and put in the time to make work that moves the needle. Sound like what you need? Start the conversation.
Start with the right approach. Finish with the right attitude.
We balk at the idea of the expert or the guru. Creativity isnt complex. For us good work comes from sticking to a structure that allows for thinking differently and breaking through assumptions. That approach, paired with attention and effort means we can tackle almost any problem. The last ingredient is culture. Good work becomes great when people show up, check their egos at the door, and work together as a team. Its why weve invested in people who approach their work with an attitude of openness, flexibility, and enthusiasm. This goes for clients too - if were not a good culture fit, were not going to be a fit in general.
Awards
Award
Year
Project
CA Award - Winner, Award of Excellence
2022
Love AB Forests
ACE Award - Winner, Best in Show
2021
Love AB Forests
ACE Award - Winner, Not-for-Profit Campaign
2021
Love AB Forests
ACE Award - Winner, Innovative Use of Technology
2021
Love AB Forests
ACE Award - Winner, Not-for-Profit Microsite
2021
Love AB Forests
ACE Award - Winner, Innovation
2021
Love AB Forests
ACE Award - Distinction, Not-for-Profit Audio Series
2021
Love AB Forests
Awwards, Honorable Mention
2020
Canada ICI
Awwards, Honorable Mention
2020
GoldSquare
Applied Arts, Digital – Single Award
2016
YEG City Budget
Alberta Film & Television Award - Best Cross Platform Production
2015
The Great Human Odyssey
FWA - Site of the Day
2015
The Great Human Odyssey
ACE Award - Not for Profit Interactive
2012
Share Hope