From a sandwich shop next door to an Edmonton staple. With their second location it was time to freshen up the brand and give it some ability to grow and be taken just a teeny tiny bit more seriously. We cleaned up the typography introducing a new main typeface and started replacing the younger-feeling, lower-brow hand rendered text. This was out of utility and aethestic purposes. We wanted to start presenting a more grown up Farrow and with their expanding needs in catering and baking it was a must. We still wanted to keep the Farrow spirit and ability to stand out from a crowd though, just in a more practical way. We worked on a custom wheat-paste wall installation in the new location, new hand painted signage in/out and misc collateral throughout. The surprises and fun never stop with this identity.
Check out their journey here:@farrowsandwiches