Naked & Famous Denim is an international clothing brand based in Montréal. While they produce a full line of clothing and accessories, they are most famous for their jeans. By using the most unique and rare denim fabrics from Japan, they ensure that the final product can be appreciated by even the most demanding denim purist. They keep their jeans raw and simple, with no embroidery, gimmicks or washes. Their carefully trained staff manufacture the jeans in Montréal, using high-quality vintage machines to create a product that is probably the best in the world. The new site needed to position Naked and Famous Denim at the top of their industry, showing users how unique the products are. The site should inform the customer as well, showing measurements and fits, how to care of the denim, and where to buy the jeans. Editing and adding new content and products on nakedandfamousdenim.com needed to be smooth, creating a seamless workflow.