Naked & Famous DenimProbably the Best Denim
in the World

01

Background

Naked & Famous Denim is an international clothing brand based in Montréal. While they produce a full line of clothing and accessories, they are most famous for their jeans. By using the most unique and rare denim fabrics from Japan, they ensure that the final product can be appreciated by even the most demanding denim purist. They keep their jeans raw and simple, with no embroidery, gimmicks or washes. Their carefully trained staff manufacture the jeans in Montréal, using high-quality vintage machines to create a product that is probably the best in the world.

Our relationship with Naked + Famous denim began when we designed and developed a website for Tate + Yoko, their flagship store. You can see that site here. With the new site increasing their sales and improving their workflow, they came back to us for a Naked & Famous Denim site.

The new site needed to position Naked and Famous Denim at the top of their industry, showing users how unique the products are. The site should inform the customer as well, showing measurements and fits, how to care of the denim, and where to buy the jeans. Editing and adding new content and products on nakedandfamousdenim.com needed to be smooth, creating a seamless workflow.

    Naked & Famous Denim Makes Awesome Jeans. Complex Magazine
illustration

Strategy

It became evident to us that we needed to create a very flexible website for Naked & Famous Denim. We began to create a pattern library that could apply throughout the site, allowing the creation of new pages from existing elements. This templated approach ensures consistency across the site, long after it is under the client's control. It makes creating new pages easy, with a defined style guide making sure that the appropriate fonts, colors and styles are used.

We designed for mobile first. Every page was designed with the mobile user's sizes and needs in mind, then expanded to work well on tablet and desktop devices as well. This allowed us to ensure ultimate usability for all sizes of screens and kept us from falling into the trap of creating a fancy, gimmicky website that doesn't function as intended on a phone.

With the clients approval, we designed a more high end look for the site. Their brand, and previous sites, incorporated a lot of comic book references and campy images. To elevate the user experience and the place of Naked & Famous in their industry, we got rid of the comic-sans-y fonts and halftone images.

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03

Solution

The final product is a high-end, sleek, and very easy to use across all platforms.

The site is not e-commerce. The sales sections push to Tate + Yoko for online sales, and an extensive store locator for other retailers. The store locator allows customers to find out where they can find Naked & Famous Denim near them using a list and a map, creating a seamless experience on mobile (where maps don't work as well) and on desktop.

naked and famous denim website

Blog

On the navigation bar we use interesting dropdowns to direct users straight into the blog post or project that they are interested in. In the blog, and on the home page, the user can access the blog index through a sidebar that appears, and allows them to browse without leaving the page they are on.

Products

The product page allows the user to scroll down through the product images, with the product description, size chart and "shop now" button never leaving their view. Buy keeping the key button and description in view, we hope to increase conversions.

Fits

The fits page allows customers to see how the different product names (weird guy, stacked guy) translate to fits. The user can scroll down through full screen images, or use the side navigation to select a certain fit. A sizing chart slides out from the right when the detail tab is clicked on.

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Desktop Layouts

Keep in mind that this website is responsive and is optimized for all device sizes and types.


 
 
 
 
 
 
 
 

 
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