Hard-working, salt-of-the-earth spirit

The kitchen of North 53 is modern, innovative, honest and aims to deliver one of the most unique culinary experiences Edmonton has seen. They work from the principle idea of practical preparation of raw ingredients with simple intervention. Using as many locally sourced ingredients as possible, they create relationships with producers that share the same values. A cocktail menu was to be developed, combining classics with the bartender’s innovative new drinks. Overhaul Media’s task was to create a complete visual identity for the ambitious restaurant. This included a logo or wordmark, main signage, wayfinding signage, website, and various printed collateral.