Our relationship with Press’d started in 2009. Two University of Alberta accounting graduates approached us, looking to start a sandwich store in Edmonton. During their time on the U of A basketball team, they had been to Arizona and experienced sandwich shops like Jimmy John’s and Chipotle. Edmonton didn’t have anything of the sort. Sandwich options were more or less limited to Subway and Quiznos. Press’d wanted to offer a better sandwich, with fresher ingredients and bread baked daily, but that would still compete on the local market with those established international chains. It was our job to make sure that their brand matched their aspirations. The Press’d identity has a light, healthy feel, visually relating to their fresh ingredients. The owners wanted Press’d to look like an established fast-delivery restaurant, not like a boutique eatery. Since their price point is a little higher than their international competitors, they needed to feel a little higher-end. It was going to be a balancing act for Press’d to hit the right notes, and to connect with the right demographic. 5 years later, and 10 locations later, it’s safe to say that they succeeded.