The name is that of Ross Rebagliati. For those of you who do not know that name. Ross Rebagliati is a Canadian professional snowboarder, Olympic Gold Medal Winner and founder of Ross’ Gold as an accessories brand. You can read more about Ross’ story here. This was different; this was a multi-location, franchise-model marijuana dispensary with a full line of consumables and hard goods. We needed to properly reposition as a lifestyle brand but careful not to do a complete 180 and look like something totally new. We did this by defining new brand messaging, ethos and values. Designing a new identity with visual ties back to the original.