Building an Online Superpower
The Helm needed a new website and digital strategy to drive users to the site and create awareness with its target demographic. Throughout our project process we learned about The Helm brand, its customers, and uncovered unique brand attributes to leverage within the site. Using the existing visual identity as it lived in print, signage, and in-store experiences as a baseline for color, typography and overall visual direction. The Helm’s size and environment is very refined and personal so we wanted the user experience online to also be refined, relaxing and smooth. We designed a custom Shopify site and built from scratch.